Archive for the ‘E-Commerce’ Category

  • Death of Long Tail Keywords

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    Found this image when I was looking on information about how the panda update has affected long tail keywords. Thought it was very insightful and decided to put it on howbits. Enjoy.

    longtail 640 Death of Long Tail Keywords

    Infographic by SEO Book

  • How To Fix and Remove network-teaser.ru – Website Hacked

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    A few hours ago one of my zencart e-commerce websites was hacked and a new re-directing virus code was added to the website. After a bit of research I found out that this little redirecting malicious code has been causing problems on numerous other websites around the internet, mainly e-commerce websites.

    So I thought I would do a post to help out other webmasters that might be dealing with this little piece of annoying code. » Read the rest of the entry..

  • How to improve E-commerce cart sales – Traffic to customer conversion tips

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    cart image How to improve E commerce cart sales   Traffic to customer conversion tipsI am a business consultant for e-commerce websites for over 7 years now. I can tell you with certainty that obtaining traffic to your website is easy to do, the hard part is converting that traffic into customers and clients. I would like to share some unique tips that can improve your website's conversion rate.

    1. This first tip is often overlooked and goes unnoticed. The tip is quite simple. If you do not offer any discount codes or coupon codes or vouchers do not display the box for possible customers to input these codes in your cart or checkout area.

      I have seen time and time again, customers, leaving the checkout area to go surf the Internet for coupon codes. Some of the more aggressive shoppers have even contacted the website owner for coupon codes, going as far as to cancel their order and wait until there are coupon codes available before purchasing. » Read the rest of the entry..

  • How To Legally Protect Yourself As A Website Programmer Or Graphic Designer

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    info(1) How To Legally Protect Yourself As A Website Programmer Or Graphic Designer

    This is a list of things to do to cover your own professional interests whilst ensuring smooth business operation with customers. I wish someone had given me these bullet points when I was starting out, it would have saved me a lot of time, frustration and money.

    1. Have a detailed contract, with all the work outlined in a bullet point format and make sure it's agreed upon by both parties and signed and dated.

    2. In the contract between the yourself and the customer, always put a note that copyrights will be transferred upon full payment of services rendered.

    3. Always take a deposit – 50% is a good figure, it commits the client to finishing the job with you and working through any fixes required rather than just bailing on you because they change their mind, and trust me…they can! When you have spent countless hours working on a project only to find they change their mind continuously till your quality race horse has been turned into a camel and then they decide they won’t go ahead with the project it is exasperating at best, and money and time lost at worst – not to mention the frustration involved. » Read the rest of the entry..

  • Thinking of buying backlinks? List of Tips to Assist

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    1. Don't buy large backlink packages, it is best to do backlink building in a steady manner. If a search engine sees 5000 or more new backlinks coming to a website, they will know these are unnatural backlink growth and will not give you a boost in ranking. Slow and steady link building and growth is considered by search engines to be the normal / natural way a website should grow on the internet. I recommend doing at least 100 solid backlinks but no more than 500 backlinks per month.

    2. If you are hiring someone to do backlinks for you, ALWAYS ask them to show examples of the backlinks and make sure they are not submitting to directories. Directory backlinks are all but worthless. It sounds nice to have 200+ new backlinks coming to your website, but if these are directory backlinks they are worthless – 100 backlinks from directories is equal to about 1 good link from a relevant website that is linking back to your website. So avoid directories for backlink building.

      If you still feel like you want to get your website into as many directories as you can, just make an account with submitterbot.com and do the directory submissions yourself. It's easy to do and you just need to sit at your computer and select categories and submit. » Read the rest of the entry..

  • What is more important, Social Networking or Linkbuilding?

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    Thought I would share this email communication I had with one of my clients. 

    It is an indicator of how confusing it is for people to understand exactly what social networking is, how it can perform for them and what it can do for them, in conjunction with other web marketing tools available today and the escalating curve of what can be done in the future.

    But is social networking or link building viable and is it necessary for every website after traffic and ultimately customers?

    Client:

    “We still haven’t received the check we need to pay for link building and I’m still not convinced it’s doing much good.  The numbers / graphs I run don’t show its effectiveness and last year the backlink building ranking position was guaranteed but this year they don’t. I’ve been interviewing social marketers to see if there is a better way to spend our money. We’ll see”

    My Response:

    I was hoping to get some time to go over this with you and explain how things work with social networking. I am going to save you a lot of brain damage and money which is a result of talking and working with social marketers.

    I have interviewed over a hundred or more social networking “gurus” and builders in the last 6 months, trying to find one that actually had an idea of what social networking is and one that didn't charge huge fees for little return. » Read the rest of the entry..

  • MMhosting – HostGator – Hostmonster Short Review

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    After 24 months of using three web hosts I have decided to write short reviews about each one. This is not meant to be a long drawn out review and does not include every detail of the web hosting service, such as a list of features or exact connection speeds.

    These are the three web hosts I use extensively..

    Hostgator.com
    MMhosting.com
    Hostmonster.com

    *A special note about Virtual Web hosting – Your Primary domain name that you use when setting up your account is the only domain that can have a Private SSL Certificate. The addon domains will need to use a Shared SSL Certificate.

    So if you plan on hosting an e-commerce website, make it the primary domain. Mmhosting and Hostgator can move domains from addon to primary if needed, but once moved, your websites with an Absolute path will break until you update them with the new Absolute path.
     

    Review Time

    I would like to start this article with the 2 best web host in my opinion. Hostgator and MMhosting, they have been awesome web host. From customer support to server reliability and speed. Both companies have been great to work with, and I have no problems with websites going down as a result of the web host. (The one time my websites went down, was my own doing. I crashed my own databases.) » Read the rest of the entry..

  • How To Use Google Base To Sale Product & Improve Website Traffic

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    google base traffic How To Use Google Base To Sale Product & Improve Website TrafficGoogle base, also known as Froogle, is an over looked resource for traffic and product sells for an E-commerce website. Products listed with Google base are typically displayed on the first page of search results in a box labeled Shopping Results. Sometimes these ads are places at the very top of the search results under Adwords.

    With these first page shopping result listings, you can add products that go directly to your website and not hosted on the Base website. You can also link your Adwords account directly to Google Base, so that your products can show up with your ads.

    How to get traffic and product sells with Google Base

    1. Use keywords in product titles.

    One of the most common mistakes when using Google Base is not inserting keywords in product titles. Unless the product is a commonly searched term, then your visitors will not see your base listings.

    An example of a bad title would be “HP Mini 1000 Mi series”. Unless someone is specifically looking for this product then it will be displayed, otherwise it will never show up in search results.

    But if you change the title to “HP Computer Laptop Mini 1000 Mi”, your product listing will be displayed for keywords like HP Computer, Computer Laptop, and HP Laptop. If someone does do an exact search for Mini 1000 mi, the product will still come up for them, but by changing the title you have increased the visibility of your product.

    Piece of advice, do not go past 32 characters for your products title. If you do go over 32 characters, the rest of words and characters will be cut off.

    Example Title Listing with the right amount of characters – HP Computer Laptop Mini 1000 Mi » Read the rest of the entry..

  • Revenue How To For Blogs & Websites = Automated Ad Control

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    Do you want to make money with your website or blog, If so, then a professional Ad manager for your website is the best way to go.

    In this article I will be talking about the need for Automated banner and Textlinks and Reviewing All in one Ad Manager by OIOPublisher.

    On a side note, this program works with WordPress as a plugin, but it will work with any type of website and all.

    For websites that’s not using wordpress, you will need a database and the ability to add in Javascript or php and from there the installation process is automated, even offers a web install. I plan on using this software for a few Joomla and Zencart websites I run, because I have been unsatisfied with the ad manager components currently available.

    Quick Overview

    Do I recommend using the Ad manager software from OIOpublisher?

    In one word or less, absolutely. It is a must for anyone who takes their website seriously and needs to make money in a professional, automated, and non time consuming way.

    The Review Of Ad Manager by OIOPublisher and why you need it for your website or blog.

    Ad Manager by OIOPublisher is extremely powerful, feature rich, and the tech support team is the one best I have ever seen. The support team helps with everything from installation issues, Ad setup, general questions, and custom coding that may be needed for your website. » Read the rest of the entry..

  • WordPress Themes – What Sidebar Style To Use? Left, Right or Both?

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    wordpress sidebar layout Wordpress Themes – What Sidebar Style To Use? Left, Right or Both?If you have low end, cheap hosting package, then the simple answer is, go with right sidebars.

    If you have a high end host then it doesn’t matter, but I still recommend going with a right sidebar. Scroll down to see why I recommend using right sidebars for a blog, without the technical reasons.

    Technical reason for using right sidebars, instead of left sidebars.

    When browsers are loading up a website they process coding from top to bottom.

    On a typical website, the first area loaded is the Header or the top area. Then afterwards it loads the body of the website, then the footer.

    The body area is typically programmed as a large box, with several small boxes inside of it which are programmed using Tables or CSS.

    Typical body coding forces a browser to load up the left sidebar box, then the content box, and then the right sidebar box. After the rightbar is loaded, then the footer area is loaded and displayed. » Read the rest of the entry..

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