Archive for the ‘SEO’ Category

How To Use Google Base To Sale Product & Improve Website Traffic

Wednesday, June 3rd, 2009

Google Base Image - Improving trafficGoogle base, also known as Froogle, is an over looked resource for traffic and product sells for an E-commerce website. Products listed with G-base are typically displayed on the first page of search results in a box labeled Shopping Results. Sometimes these ads are places at the very top of the search results under Adwords.

With these first page shopping result listings, you can add products that go directly to your website and not hosted on the Base website. You can also link your Ddwords account directly to Google Base, so that your products can show up with your ads.

How to get traffic and product sells with Google Base

1. Use keywords in product titles.

One of the most common mistakes when using Google Base is not inserting keywords in product titles. Unless the product is a commonly searched term, then your visitors will not see your base listings.

An example of a bad title would be “HP Mini 1000 Mi series”. Unless someone is specifically looking for this product then it will be displayed, otherwise it will never show up in search results.

But if you change the title to “HP Computer Laptop Mini 1000 Mi”, your product listing will be displayed for keywords like HP Computer, Computer Laptop, and HP Laptop. If someone does do an exact search for Mini 1000 mi, the product will still come up for them, but by changing the title you have increased the visibility of your product.

Piece of advice, do not go past 32 characters for your products title. If you do go over 32 characters, the rest of words and characters will be cut off.

Example Title Listing with the right amount of characters - HP Computer Laptop Mini 1000 Mi (more…)

Need Credit Cards or Paypal Logos For Your Website?

Monday, May 18th, 2009

paypal mc visa amex disc echeck 253x80 Need Credit Cards or Paypal Logos For Your Website?
Credit Card Images
 

If you are looking for Clean Paypal, Visa, Master Card, Discover, American Express (Amex), or ACH - eCheck logos, then I recommend visiting these two websites

http://www.credit-card-logos.com/

http://www.fastcharge.com/html/card_logos.html

They offer several different image sizes or layouts for whatever style you are looking for. They have images with just a single credit card to images with a Paypal wrapper around Credit card images.

**You can also find Free Shipping and Anti-Spam logos on the second link.

MMhosting - HostGator - Hostmonster Short Review

Wednesday, May 13th, 2009

After 18 months of using three web hosts I have decided to write short reviews about each one. This is not meant to be a long drawn out review and does not include every detail of the web hosting service, such as a list of features or exact connection speeds.

These are the three web hosts I use extensively..

MMhosting.com
Hostgator.com
Hostmonster.com

*A special note about Virtual Web hosting - Your Primary domain name that you use when setting up your account is the only domain that can have a Private SSL Certificate. The addon domains will need to use a Shared SSL Certificate.

So if you plan on hosting an e-commerce website, make it the primary domain. Mmhosting and Hostgator can move domains from addon to primary if needed, but once moved, your websites with an Absolute path will break until you update them with the new Absolute path.
 

Review Time

I would like to start this article with the 2 best web host in my opinion. Hostgator and MMhosting, they have been awesome web host. From customer support to server reliability and speed. Both companies have been great to work with, and I have no problems with websites going down as a result of the web host. (The one time my websites went down, was my own doing. I crashed my own databases.) (more…)

Website Badge Layout & E-Commerce Traffic Sales Conversion

Saturday, May 2nd, 2009

I currently maintain two E-commerce website and I am in the process of building two more e-commerce website. This is a combination of my knowledge and experiences with the use of website badges for traffic conversion.

**In this article I am already assuming you have traffic via SEO techniques, Paid advertising, or whatever sources you prefer to use for traffic and you are trying to improve the traffic conversion rate.

One of the major problems people have with an E-Commerce website is getting visitors to buy their products or services.

Web gurus consider traffic conversion to be a science, but I like to think of it as an Art Form tied to a dynamic uphill battle. By dynamic uphill battle, I am referring to the fact that you will have to change your e-commerce website several times until you find the right combination of trust building and website style that works for your store. Once you reach the top of the hill and start getting customers on a consistent basis, then it gets progressively easier and from there all you need to do is make small changes that you can monitor with the intent of increasing conversion rates.

In my experience, the reason people are not buying your products is typically something small and easy to fix. The problem with being the owner of a website is that you can’t see the website as a new visitor would see with a fresh pair eyes. You most likely have looked at your websites hundreds of thousands of times, and a as result, you are near sighted and unable to see what is broken on your website that is hindering conversion. Sometimes this small issue can feel like finding a needle in a haystack.
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Wordpress Robot.txt - The Correct Way

Saturday, August 30th, 2008

Whenever I take over a website to help with improving the organic rankings, I always take a look at what Google has indexed and is currently displaying in search results for the website. In almost all case, if it’s a Wordpress site, the search will show the theme folder has been indexed along with all the files in wp-content, wp-admin, and cgi-bin folder. Needless to say, Google, MSN, Yahoo, etc. has now indexed redundant files that have nothing to do with your website and in most cases this opens up possible security issues and can cause a hit to your organic search results by indexing these files.

The sad part is that all this can be prevented by the use of a good Robots.txt file that you can upload right to the root directory of your website. Takes a few minutes to do, and then you have to wait for the search engines to update your website indexing.

How to make a Great Robots.txt File.

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