Google base, also known as Froogle, is an over looked resource for traffic and product sells for an E-commerce website. Products listed with Google base are typically displayed on the first page of search results in a box labeled Shopping Results. Sometimes these ads are places at the very top of the search results under Adwords.
With these first page shopping result listings, you can add products that go directly to your website and not hosted on the Base website. You can also link your Adwords account directly to Google Base, so that your products can show up with your ads.
How to get traffic and product sells with Google Base
1. Use keywords in product titles.
One of the most common mistakes when using Google Base is not inserting keywords in product titles. Unless the product is a commonly searched term, then your visitors will not see your base listings.
An example of a bad title would be “HP Mini 1000 Mi series”. Unless someone is specifically looking for this product then it will be displayed, otherwise it will never show up in search results.
But if you change the title to “HP Computer Laptop Mini 1000 Mi”, your product listing will be displayed for keywords like HP Computer, Computer Laptop, and HP Laptop. If someone does do an exact search for Mini 1000 mi, the product will still come up for them, but by changing the title you have increased the visibility of your product.
Piece of advice, do not go past 32 characters for your products title. If you do go over 32 characters, the rest of words and characters will be cut off.
Example Title Listing with the right amount of characters – HP Computer Laptop Mini 1000 Mi (more…)