I currently maintain two E-commerce website and I am in the process of building two more e-commerce website. This is a combination of my knowledge and experiences with the use of website badges for traffic conversion.
**In this article I am already assuming you have traffic via SEO techniques, Paid advertising, or whatever sources you prefer to use for traffic and you are trying to improve the traffic conversion rate.
One of the major problems people have with an E-Commerce website is getting visitors to buy their products or services.
Web gurus consider traffic conversion to be a science, but I like to think of it as an Art Form tied to a dynamic uphill battle. By dynamic uphill battle, I am referring to the fact that you will have to change your e-commerce website several times until you find the right combination of trust building and website style that works for your store. Once you reach the top of the hill and start getting customers on a consistent basis, then it gets progressively easier and from there all you need to do is make small changes that you can monitor with the intent of increasing conversion rates.
In my experience, the reason people are not buying your products is typically something small and easy to fix. The problem with being the owner of a website is that you can’t see the website as a new visitor would see with a fresh pair eyes. You most likely have looked at your websites hundreds of thousands of times, and a as result, you are near sighted and unable to see what is broken on your website that is hindering conversion. Sometimes this small issue can feel like finding a needle in a haystack.
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